Surprisingly, even in the marketing industry where top creatives thrive, GPT-4 emerged as the winner. This percentage dropped to 70% in the tech industry. In the finance sector, investors and business owners were 88% more likely to find GPT-4 decks convincing than those crafted by humans. Clarify Capital examined the tech, financial, and marketing sectors and found that GPT-4 decks consistently outperformed human-created decks in each industry. While GPT-4 generated pitch decks resonated well with investors and business owners across the board, the researchers sought to determine whether certain industries saw more success with AI assistance. In an even more astonishing revelation, GPT-4 proved to be more successful in securing funding in the creative industries than in the tech industry, defying assumptions that machine learning could not match human creativity due to its lack of life experience and emotions. What’s more, GPT-4-presented ventures were twice as convincing to investors and business owners compared to those backed by human-made pitch decks. A staggering 80% of respondents found the GPT-4 decks compelling, while only 39% felt the same way about the human-created decks. The study revealed that machine-generated pitch decks consistently outperformed their human counterparts in terms of quality, thoroughness, and clarity. The participants were unaware that some of the pitch decks were generated by artificial intelligence. These decks were then presented to a diverse group of 500 investors and business owners. Clarify Capital, a prominent finance platform, partnered with GPT-4 to create pitch decks using provided prompts.
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